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Maelle was founded as a fashion consulting company that helps fashion brands expand internationally.
In 2021, Maelle CEO Leda Di Marti and CMO Martina Di Pasquale, who are in charge of the commercial and communication departments respectively, had success with private investment in some fashion service startups.
They soon found themselves inundated with requests for help, support, information on how to raise funds, find clients, and relocate the company. As a result, they became official mentors with Maelle in the 2023 Hult Prize global competition with the theme “redesign fashion,” with sustainability at its core.
While Maelle continues to focus on strategic development in the Middle East, North America, and Europe for fashion brands, Maelle’s experts help find clients and solutions by supporting companies with knowledge, contacts, mentorship, and monetary investment in startups that Maelle has invested in. The optimal profile of startups in which Maelle invests are fashion services that aim to: - facilitate production processes, - improve working conditions, - give more power to workers in fashion, - make distribution, production, and commercialization processes more sustainable, - promote equality and gender diversity, - make workers feel safe and protected, - respect the surrounding environment and promote recycling, - counter overproduction and encourage reuse in fashion and related industries.